Surplus Line Association of Washington Introduces New Brand & Website
Today marks an important milestone for the Surplus Line Association of Washington!
We are proud to introduce our new brand, fully redesigned website, digital workflows for key processes, and improvements to the Washington Filing Portal. This evolution reflects who we are today and how we support Washington’s surplus line marketplace.
This launch represents more than just a visual update. It brings together a refreshed brand identity, a modern digital experience, and new tools designed to better support those who rely on us.
As the industry continues to evolve, so do we.
Introducing Our Mission
As part of the brand launch, we are also introducing a new mission statement that reflects our what, how, and why in one statement. Our mission serves as the foundation for how we design our resources, build our systems, and serve our members:
To make compliance clear and accessible–empowering members, insurers, and stakeholders with modern tools and trustworthy guidance.
Watch the Launch Video
We are excited to share a short video introduction to the new brand that we played at our annual meeting. This video encompasses the journey of both our history and our vision for the future.
What’s New
With this launch, you’ll experience updates to our visual identity and website, along with enhancements to the Washington Filing Portal:
- A fully redesigned, modernized website
- A new brand identity
- More accessible compliance resources
- Updated Washington Portal branding
- Modernized, digital workflows for key processes
- Targeted functionality updates to the Washington Filing Portal
Explore and Share Your Feedback
We invite you to explore the new website and experience the updates firsthand. If you have suggestions or notice anything that could be improved, we’d love to hear from you via our Contact form.
Thank you for being a part of this exciting moment for the Surplus Line Association of Washington. We’re grateful for your partnership and look forward to continuing to serve Washington’s surplus lines community.
